Psychology Definition of SOCIAL INFLUENCE: an influence by a group in a social situation that has an influence on a person's behaviour. One durable dis-tinction is between norms that simply describe what people in inagroupdo,andnormsthatdescribewhatpeople a group should do [12]. Social influence is the change in behavior that one person causes in another, intentionally or unintentionally, as a result of the way the changed person perceives themselves in relationship to the influencer, other people and society in general. Social influence describes how our thoughts, feelings, and behaviors respond to our social world, including our tendencies to conform to others, follow social rules, and obey authority figures. Others are experts. The central theme of social influence theory, as proposed by Kelman (1958), is that an individual’s attitudes, beliefs, and subsequent actions or behaviors are influenced by referent others through three processes: compliance, identification, and internalization. Original study, 50 male college students and 6 acting college male students and then 1 real participant. One type of such influence is conformity, when a person adopts the opinions or behaviors of others. Informational social influence (also called social proof) occurs most often when: The situation is ambiguous. Social influence is … This often occurs in groups, when an individual conforms to the social norms respected by a majority of the group’s members. Cialdini et al. If we accept the authority of others, they must know better than us. Kelman's Social Influence Theory Acronym Alternate name(s) Kelman's three process theory Concise description of theory. Social influence takes two basic forms: implicit expectations and explicit expectations. Conformity can be motivated either by a desire for accuracy, called informational influence, or a need for social approval, called normative influence. A decision is required now! role they play in social influence. We have no time to think and experiment. [13 ] characterize descriptive norms as ‘the norms of what is,’ a sort of informational … The process of social influence has been the focus of attention for the students of Social … they held up 3 comparison lines, they were then asked to match one of the 3 lines with the 1st one. Learn vocabulary, terms, and more with flashcards, games, and other study tools. The term what is social influence refers to the change in the judgments, opinions or attitudes of an individual when exposed to the judgments, opinions, and attitudes of others. Start studying Social Psychology - Informational Social Influence. Social influence phenomena often are divided into conformity, compliance, and obedience categories. Social influence and conformity. Social influence takes a number of forms. Normative Influence is conformity based on one's desire to fulfill others' expectations and gain acceptance (Myers, 2009). Asch Study for Informational Social Influences. We have choices but do not know which to select. There were … There is a crisis. People exhibit conformity when they change attitudes or behaviors to reflect a perceived norm. Three areas of social influence are conformity, compliance and obedience. Informational influence is conformity under acceptance of evidence about reality which has been provided by others (Myers, 2009). Lines with the 1st one an influence by a majority of the lines! Reality which has been the focus of attention for the students of social influence is Start. 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